MARKETING 2011-1
Welcome
Welcome to course Marketing 2011-1 I taught by Professor Hugo Vega Huerta at the Faculty of Engineering Systems and Computerof the Universidad Nacional Mayor de San Marcos
Sylabus of Marketing
Descargar Sylabus
National University of San Marcos
(University of Peru, dean of America)
FACULTY OF ENGINEERING
SYSTEMS AND COMPUTER
Professional Academic School of
Systems Engineering
1.General Specifications
Subject: MARKETING
Code: 209004
Condition: Required.
Course length: 17 weeks
Requisite: 206005
Hours per week: Theory - 3 hours.
Credits: 2.0
Semester: 2011-I
Teachers: Mg. Hugo Vega Huerta (Coordinator)
2.Sommelier
The course explains the theoretical principles, techniques and management tools suitable for analyzing the supply and market demand
3.General Objectives
To prepare students to make use of marketing strategies and have a vision of the market from the perspective of leadership and competitiveness for all types of organization.
4.Specific objectives
Upon completion, students will be able to:
1. Understand that this is the Marketing and utility.
2. Apply the appropriate rate for each firm marketing.
3. Design and develop new products.
4. Conduct analysis of market needs.
5.Content Analytics for Weeks
Week |
Case |
Jobs |
1 |
|
|
2 |
Marketing Systems Approach
- Marketing Objects (Enterprise, Product, Market, Customer). Attributes Marketing, Objects (Quality, Price, Packaging, Brand). Interrelation and Dependence of marketing
objectives.
|
|
3 |
Marketing Mix
- 1P + The 4 Ps of Marketing (Product, Price, Place, Promotion, People).
|
|
4 |
The Enterprise and Market
- Enterprise, Business Rates, Life Cycle, ergodic, Innovation, Competitiveness. Market,
Buyers, Sellers. Geographic Division. International market. Supply and Demand.
|
Product report
|
5 |
|
|
6 |
|
Commercial Product |
7 |
|
|
8 |
Midterm Exam |
Test Solution |
9 |
The Product
- Product Definition, Product Needs, Product Lines, Cycle Product Life.
|
|
10 |
Distribution Channels
- Definition of Distribution Channels, Selecting a Distribution Channel, Intermediaries.
|
|
11 |
|
|
12 |
Quality Product
- Definition of Product Quality. Quality regardless of price. Technology Punta and
Quality
|
|
13 |
The Promotion
- Definition of Promotion. Promotion Plan, Advertising, and Post Sale.
|
|
14 |
The Services
- Definition of Services. Importance of services in the modern economy. Service Classes
|
|
15 |
Strategic Alliances in the global market
- Definition of Strategic Alliances for Success Factors of Alliances Strategic International Partnerships
|
|
16 |
Final Exam |
|
17 |
Review of Substitution |
|
6.Methodology
The theoretical concepts will be taught by the teacher, along with reading material on the scope of case studies and demonstration, they will be required reading for students and will then be debated and discussed in class. They will encourage the active participation of students by working groups for field work purposes relate to specific companies in our area.
7.Evaluation
Final Average (PF) is determined as follows:
PF = 0.3 * EP + 0.3 * EF + 0.4 * TE
Where:
EP: Term Exam
EF: Final Exam
TE: Papers and presentations
The student may replace the exam partial or final if unable to provide any of these tests.
Only the student will be evaluated with 70% or more of assistance.
8.Bibliography
[1] Philip Kotler,
"Fundamentos del Marketing"
[2] Pedro Barrientos, "El Plan del
Marketing"
[3] David Mayorga, "Marketing Estratégico en la
Empresa Peruana"
[3] Hugo Vega, "Alianzas Estratégicas en un
Mercado Globalizado"
The required readings will be provided by the course instructor.
|
